Interview with Sylva Leduc and Bob Rican

This is the story of two trailblazers, Sylva Leduc and Bob Rican. Trailblazers are those that envision opportunity, create powerful intentions, and are poised to act when opportunity presents itself. Sylva and Bob stepped into partnership to buy a company that designed and produced a software product for coaches. They then invested nearly $20K and hundreds of hours to upgrade the product to their high standards. Today they sell it as Client Compass™.

What's next for me?
Sylva and Bob were driving back from a ski vacation at Whistler on the Sunday after Thanksgiving holiday 2001. They were stuck at the American border for four hours. That window of time provided plenty of opportunity for meaty conversation. The hot topic turned out to be how Sylva would take her business to the next level. For Sylva it was clear. If she could own a company that produced software that cut her paperwork in half that would be the ideal next step for her. Sylva had personally used just that type of software with great satisfaction and the only catch was that a colleague owned the product and it was already well established in the coaching market.

 

The next morning, after returning to Seattle, Sylva checked her email. To her amazement and delight, one of the emails was from the owner of the software company, and she was interested in selling! Sylva talked with her husband Bob. They decided to go into business together and buy the company.

What changes were made as the new business was added?
At the time of purchasing the company, Sylva was using her consulting and coaching skills in her full-time executive coaching practice with 15-20 clients. The first thing she decided to do to take this software product to the next level was to cut back her coaching practice. Meanwhile Bob was also making changes in his work schedule to assist in the company.

One of their first strategic decisions was to upgrade the software. They wanted it to be point and click, robust and easier to use. Sylva, in Bob's words, "is a walking wealth of information on money and time saving tips and resources." She was bursting with ideas about how she envisioned having the product improved.

The upgrade was demanding. It took long weeks, that grew into even longer months, during the spring and summer of 2002. They were both exhausted and delighted to re-launch the software as Client Compass™. Once the re-launch was complete, Sylva was proudly sharing the product via conferences, professional meetings and professional contacts. She had already developed many of these contacts through her executive coaching business, Turning Point Northwest.

Diversity, One of the Keys to Their Success
Sylva and Bob represent a diversity of styles. Sylva is by her own description a "gung-ho visionary." Bob through his planning and methodical attention to detail provides the solid structure that allows Sylva to innovate and market. Bob helps Sylva slow down. He also provides excellent management skills to create teams to address company needs. When Bob gets too analytical, Sylva is there to expand the view and return to strategy and vision.

Sylva has always thrived on having more than one job or business. She is confident that diversifying by adding this software product was the right decision. Another product of hers is The Talking Mirror, a 360 feedback process that she developed out of her 10-year experience of helping executives improve their performance. With the upgrade complete and automated processes in place Sylva is now re-building her Executive Coaching practice using The Talking-Mirror together with The Client Compass™ software.

How will this new software product make a difference?
The Client Compass™ software raises the level of professionalism of coaches and promotes the science as well as the art of coaching. It can help any coach or consultant improve their services through effective systems that provide consistency and stability to the administrative side of business. And, it is easy for right and left-brain thinkers to use as it provides structure and flexibility at the same time!

What are your biggest business challenges today?
"Time and money! Having enough of each is key to implementing the great R&D ideas we have for the software. We have opened a Phoenix office. Bob is taking Client Compass™ on full-time and we are exploring how best to tap into the other customer bases that can use this software product. We plan to broaden our customer base to include consultants, public speakers, therapists, chiropractors, realtors and other professionals who have clients with billable hours or large client bases for tracking information."

Do you create balance in your lives as entrepreneurs?
"We didn't have balance when we were upgrading Client Compass™." One of the major things Sylva noticed was missing for her was having time in the sun. When she got clear on her intent to have sun once again, a friend's condo in Phoenix became available for she and Bob to lease for a year. Being in the sunny environment has already begun to restore some of the slower pace Sylva was committed to achieving.

What keeps you going during challenging times?
"We started out with very clear guidelines about how we wanted the business to work. We knew who would take what roles and we carefully mapped out how each person's responsibilities would look. That planning and adhering to it has allowed us to feel supported and be supportive of each other. We also have had tremendous help from colleagues, mentors and coaches".

What would you like to share with other Trailblazers or Trailblazers in the making?
"When you are creating new trails talk to others about possible pitfalls. You can learn from them especially when you consult them as you come to a fork in the road. Have a vision and carefully crafted plans with clear goals. Use a business perspective to get systems in place and define roles and responsibilities. Chart your path with a high quality compass!"

How has having your own coach contributed to your success?
For Sylva, coaching has made a big difference. Last year she worked with two master coaches, Laura Berman Fortang, who helped her take on outlandish goals, and then Vikki Brock who helped her achieve balance and focus while moving forward. She has learned to stretch without snapping. Bob asks Sylva occasionally to be his in-house coach and seeks the wisdom and expertise of others to minimize the mistakes in moving forward.

Reach Sylva via her website at www.clientcompass.com.

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